This is a private guided tour report by Japan Guide Agency (JGA Inc.), a network of 1,000+ government-licensed, English-speaking local guides across all 47 prefectures of Japan. Not affiliated with the Japan Guide Association.

Tour Itinerary

  • 07:30 Meet at the hotel in Higashi-Shinjuku
  • 08:30 Enjoy various foods at the Tsukiji Outer Market
  • 11:00 Visit Tsukiji Hongwanji Temple
  • 11:30 At the souvenir floor in the basement of the Kabukiza Theatre, explain how to get to Asakusa on the tour, then finish

What Is a Private Tokyo Food Tour Like? A Licensed Guide's Report

1. The day of the tour and the guests' reactions The guests had a clear goal for the tour: "to eat as many delicious Japanese foods as possible," so I guided them to every restaurant they wanted to try as well as the ones I recommended, and they were very satisfied. What they especially enjoyed included four kinds of tuna sashimi (lean, medium fatty, fatty, and cheek meat) at Kurogin, a tasting comparison of four kinds of sea urchin along with strawberry daifuku at Soratsuki, fish paste products at Hamato, and king crab and snow crab BBQ at Koragumi. They ate a great deal of other food as well, and they happily posed for photos with satisfied smiles.

2. Other impressions, notes, and requests The guests came from Asia and spoke English with the distinctive intonation of Southeast Asia. Having myself spent time in the region for several years, I found this familiar English pleasant to hear and enjoyed our conversations very much. We named it the "Go Makan!" ("Let's go eat" in Malay) tour, and it was a lot of fun.

There was one sad moment. While we were waiting in a long line for gyudon at Kitsuneya, the customer in front of us (probably an office worker from nearby) seemed to have come to buy takeout for breakfast and did not seem happy about the number of tourists. As they left with their takeout, they said in Japanese to us behind them, "You're in the way, move." Since the guests do not understand Japanese, this remark seemed to be directed at me as the guide. I felt once again the gap between longtime local users frustrated by overtourism and those of us welcoming many visitors, and I want to be mindful in how I handle such situations. Although some harsh words were said, nothing more came of it, and I was relieved that the guests, who do not understand Japanese, were not hurt. All of the guests come to Japan because they love it so much, so I felt anew that bridging this gap is a challenge for inbound tourism going forward.

Transportation cost per person

No.TransportationRouteFare
Section 1TrainHigashi-Shinjuku~Tsukiji Market280JPY
Section 2BusTsukiji 6-chome / Toei Bus~Higashi-Ginza Station / Chuo City, Tokyo210JPY
Total490JPY

Hello, I am Toru, a certified National Guide. I have been guiding since 2017, primarily in the Tokyo area, which includes Hakone, Kamakura, and Yokohama. To make your stay in Japan unforgettable, I always discuss a tour plan with my guests via email before their arrival. Please share your preferences, including the places you’d like to visit and the experiences you’d like to try during your stay in Tokyo. If this is your first visit to Japan, I’m excited to help make your time in Tokyo even more enjoyable by suggesting sample itineraries and offering travel tips.

For more information about me, please visit my profile site.
https://japan-cultural-traditional-experience.com/hello-welcome-to-japan/
For your reference, please feel free to visit my blog, which features popular sightseeing spots and interesting experiences.
https://japan-cultural-traditional-experience.com/

I look forward to meeting you soon!

July 2, 2026
David S
Tripadvisor : Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
Incredible experience at the Markets!
Toru…

Jun 6, 2026
meltemg957
Unique experience with a highly knowledgeable guide
Tripadvisor review: Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide…

Jun 4, 2026
bluejerky1
Turo was knowledgeable and the tour was fun and fun and informative. Highly recommend.
Tripadvisor review: Toyosu Market Morning Tuna Auction…

May 29, 2026
Eva P
Fabulous experience with Toru!
Tripadvisor review: Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
Toru was…