This is a private guided tour report by Japan Guide Agency (JGA Inc.), a network of 1,000+ government-licensed, English-speaking local guides across all 47 prefectures of Japan. Not affiliated with the Japan Guide Association.
Tour Itinerary
- 05:00 Meet at the hotel
- 05:10-05:30 Explanation of related information in advance, such as tuna catching methods, how the auction proceeds, collection methods, and the roles of primary and intermediate wholesalers
- 05:30-06:00 Observe the tuna auction
- 06:00-07:00 Sushi breakfast at a sushi restaurant inside Toyosu Market
- 07:00-07:15 Move to Tsukiji
- 07:15-08:00 Stroll through the Tsukiji inner market
- 08:00 Disband at Tsukiji
Title: What's an Early-Morning Tsukiji and Toyosu Tuna Auction Private Tour Like? A Licensed Guide's Report
The guest was visiting Japan from North America and joined this early-morning tour alone. The guest showed great interest in the systematic flow of the auction and the strategies of the auctioneers competing with one another.
For breakfast at a sushi restaurant after observing the auction, the guest enjoyed the chef's omakase selection of nigiri. When choosing the two additional complimentary pieces, the guest asked both me and the chef for recommendations, so we suggested a rarely available seki isaki (grunt fish) and seasonal cod milt sushi. Both were ingredients that cannot be tasted in North America, so the guest savored them with great delight.
The stroll through the Tsukiji Outer Market turned into a shopping tour. After sampling products at each shop, the guest purchased wasabi-infused salt (said to pair well with BBQ), flying-fish dashi, and a premium dashi pack. The guest also bought fresh minced tuna (about 200g) and scallop adductor muscles (six large ones for sashimi) to enjoy back at the Hotel with the group, and was very satisfied when the shop kindly added soy sauce and wasabi as a complimentary service. The guest also purchased a Japanese vegetable knife, looking forward to cooking with it after returning home. Finally, the guest enjoyed fresh Akkeshi oysters eaten standing-style, and the tour came to an end.
The guest was interested in everything and asked many questions, making me feel as though I had opened every drawer of knowledge I have as a guide. Thanks to this, I discovered new perspectives on guiding, and it became a truly meaningful tour for me as well. I am very grateful.
Since the beginning of March, the number of visitors to the Toyosu auction has been increasing rapidly. I braced myself a little, realizing it will likely become extremely crowded when the cherry blossoms bloom.
Click here for more details: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
Transportation cost per person
| No. | Transportation | Route | Fare |
| Section 1 | Bus | Toyosu Market / Toei Bus～Tsukiji 6-chome / Toei Bus | 210JPY |
| Total | 210JPY | ||
Hello, I am Toru, a certified National Guide. I have been guiding since 2017, primarily in the Tokyo area, which includes Hakone, Kamakura, and Yokohama. To make your stay in Japan unforgettable, I always discuss a tour plan with my guests via email before their arrival. Please share your preferences, including the places you’d like to visit and the experiences you’d like to try during your stay in Tokyo. If this is your first visit to Japan, I’m excited to help make your time in Tokyo even more enjoyable by suggesting sample itineraries and offering travel tips.
For more information about me, please visit my profile site.
https://japan-cultural-traditional-experience.com/hello-welcome-to-japan/
For your reference, please feel free to visit my blog, which features popular sightseeing spots and interesting experiences.
https://japan-cultural-traditional-experience.com/
I look forward to meeting you soon!
July 2, 2026
David S
Tripadvisor : Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
Incredible experience at the Markets!
Toru…
July 2, 2026
David S
Tripadvisor : Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
Incredible experience at the Markets!
Toru was an AMAZING host and tour guide. He went above and beyond with communication prior, during, and after to make sure my Son and I had an incredible experience. He was unbelievably knowledgeable and catered the tour to what we wanted as well. The sushi breakfast was unreal! Learning all about both Toyosu and Tsukiji markets was an experience we will never forget. 10 out of 10 for sure!!
Jun 6, 2026
meltemg957
Unique experience with a highly knowledgeable guide
Tripadvisor review: Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide…
Jun 6, 2026
meltemg957
Unique experience with a highly knowledgeable guide
Tripadvisor review: Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
This was our first time visiting a fish market, and from the time we booked the experience, Toru-san has been amazing. He helped us get to Toyosu market, where the tuna auction takes place, at the right time to get the best views and explained everything about how the auction works and made sure we didn’t miss anything. (You will need a knowledgeable tour guide because everything happens so fast and you might miss it!) We learned so much during such a short time about how the delicious tuna you eat at a sushi restaurant ends up in front of you. After the auction Toru-san took us to Okame, a great sushi restaurant, where we got to experience delicious sushi breakfast. Our next stop was Tsukiji market, and again we got to try all sorts of food and learn more about the market and got to meet some of the vendors. Everyone was so welcoming and friendly. If you are interested in cooking, Japanese cuisine, or know someone home, this tour will give you the opportunity to do some shopping for unique souvenirs.
We had to get to Toyosu market before 5 am, and while you might think it’s too early, but why not do something fun and delicious with your jetlag? It was so worth it and I’m glad we chose to spend our first morning in Tokyo with Toru-san. The other advantage of being so early was that the market was not as crowded and we got to enjoy our time without having to wait in line.
Thank you, Toru-san!
Jun 4, 2026
bluejerky1
Turo was knowledgeable and the tour was fun and fun and informative. Highly recommend.
Tripadvisor review: Toyosu Market Morning Tuna Auction…
Jun 4, 2026
bluejerky1
Turo was knowledgeable and the tour was fun and fun and informative. Highly recommend.
Tripadvisor review: Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
The tour was great. We got to learn a lot about sushi and really enjoyed our time in the
market as well.
May 29, 2026
Eva P
Fabulous experience with Toru!
Tripadvisor review: Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
Toru was…
May 29, 2026
Eva P
Fabulous experience with Toru!
Tripadvisor review: Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
Toru was a fantastic guide and made our experience one to remember. He picked us up
from the hotel and clearly knew how to be there early to get a good view. He also took us to
a delicious sushi place thereafter which the whole family enjoyed.