Tokyo: Tsukiji — Guide Toru
January, 2026
This is a private guided tour report by Japan Guide Agency (JGA Inc.), a network of 1,000+ government-licensed, English-speaking local guides across all 47 prefectures of Japan.
Tour Itinerary
- 05:00 Meet in front of the main gate of Toyosu Market
- 05:00-05:30 Explanation of related information in advance, such as tuna capture methods, how auctions proceed, collection methods, and the roles of primary and intermediate wholesalers
- 05:30-06:00 Watch the tuna auction
- 06:00-07:00 Sushi breakfast at a sushi restaurant inside Toyosu Market
- 07:00-07:15 Move to Tsukiji
- 07:15-08:00 Stroll around Tsukiji Outer Market
- 08:00 Disband at Tsukiji
Tuna Auction and Tsukiji Market Private Morning Tour in Tokyo: A Licensed Guide's Report
1. The day of the tour and guest reactions The guests were visitors from North America. It was their final day in Japan; after this tour they planned to return to their hotel to pack and depart on an evening flight home, and they had been looking forward to the tuna auction on their last day. I explained the flow from catch to landing, the role of the fishery cooperative, and the difference between primary and intermediate wholesalers, and they came to understand the distribution chain all the way to retail shops and restaurants, remarking on how systematic it all was. They were fascinated by how the young auctioneers determined bids quickly with dance-like movements, and they took many videos. Watching the intermediate wholesalers' hand signals on video, they enjoyed guessing, "Ah, this person is bidding 5,000 yen."
At the sushi restaurant breakfast, I learned on the spot that one of the guests had a gluten allergy, but the head chef immediately brought out gluten-free soy sauce and other items, so the guest was able to enjoy the sushi to their liking. I am grateful to the chef.
At Tsukiji, they took a liking to a sushi keychain and magnet, as well as a manga T-shirt of a tuna riding a turret truck, and bought them as souvenirs. Since one of the guests told me they loved eel, I guided them to a long-established eel restaurant in Tsukiji, where they enjoyed freshly grilled kabayaki eel and seemed very satisfied.
2. Other impressions and special notes On Tuesdays there are usually fewer fresh tuna, so I focused the tour mainly on the frozen tuna auction. For that reason, I secured a spot close to the tuna in the row where the frozen tuna auction gets the most lively, and I believe the guests were pleased to watch it there.
Since there are fewer tourists in January and February, at Tsukiji they were able to try various foods right away. It is cold in the early morning, but the fish is fatty and delicious, so in a sense this may be the easiest time of year to guide.
Click here for more details: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
Transportation cost per person
| No. | Transportation | Route | Fare |
| Section 1 | Bus | Toyosu Market／Toei Bus～Tsukiji 6-chome／Toei Bus | 210JPY |
| Total | 210JPY | ||
Hello, I am Toru, a certified National Guide. I have been guiding since 2017, primarily in the Tokyo area, which includes Hakone, Kamakura, and Yokohama. To make your stay in Japan unforgettable, I always discuss a tour plan with my guests via email before their arrival. Please share your preferences, including the places you’d like to visit and the experiences you’d like to try during your stay in Tokyo. If this is your first visit to Japan, I’m excited to help make your time in Tokyo even more enjoyable by suggesting sample itineraries and offering travel tips.
For more information about me, please visit my profile site.
https://japan-cultural-traditional-experience.com/hello-welcome-to-japan/
For your reference, please feel free to visit my blog, which features popular sightseeing spots and interesting experiences.
https://japan-cultural-traditional-experience.com/
I look forward to meeting you soon!
Sep 25, 2026
robert_s
Fantastic experience!
Viator review: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
We had a tour booked with Toru…
Sep 25, 2026
robert_s
Fantastic experience!
Viator review: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
We had a tour booked with Toru yesterday. He was extremely prompt and detailed with the meeting spot well in advance and he was precisely on time at 450 am to meet us at the designated site. He was fantastic! Very knowledgeable and easy to interact with. He took us to have sushi after the auction and then we took a bus to the outer Tsukiji market and we saw all the things that we typically like to explore at markets. Toru we would recommend as a superb guide, without reservation, and in the highest possible terms. Great morning!
Sep 24, 2026
Pamela_S
Ask for Toru!
Viator review: Tokyo Customized Private Tour in 1 Day with Licensed Guide
Our travel date for this tour…
Sep 24, 2026
Pamela_S
Ask for Toru!
Viator review: Tokyo Customized Private Tour in 1 Day with Licensed Guide
Our travel date for this tour came during Silver Week so sites were definitely crowded, but our guide, Toru, created an itinerary that allowed us to see the places we wanted to experience in an enjoyable way. We had no problems communicating with Toru during the lead up to the trip and he was so considerate of our wishes. Toru also shared a wealth of information about Japan and the spots we visited. The personal attention on this tour was such a welcomed change from the packed bus tours we had been on with our cruise excursions and the cost wasn’t any different! Thank you, Toru, for a wonderful, enlightening experience in Tokyo!
Sep 13, 2026
S4579HLmaxf
An unforgettable morning at Toyosu
Tripadvisor review: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
Outstanding experience at the…
Sep 13, 2026
S4579HLmaxf
An unforgettable morning at Toyosu
Tripadvisor review: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
Outstanding experience at the Toyosu tuna auction with Toru as our guide! From the start, Toru was incredibly clear with his instructions, making sure we arrived at exactly the right spots at the right times and giving us all the accurate details we needed to take part in the first-floor viewing lottery. As an English speaker, I really appreciated how easy he made the whole process — navigating the auction logistics on your own could be confusing, but Toru unlocked the full experience for us.
After the auction, we sat down for a sushi breakfast where we got to try every part of the tuna. It was hands down the best sushi I’ve ever had, and having Toru explain each piece as we went made it so much more than just a meal — it was a genuine education in tuna and how the market works. His knowledge of Toyosu (and Tsukiji, which we explored together afterward) was clearly deep and came from real passion for the subject.
Toru was kind, patient, and generous with his expertise the entire time. This tour ended up being the absolute highlight of our trip, and I can’t recommend him highly enough to anyone visiting Tokyo who wants a real, insider look at the tuna auction and market culture. Five stars, without hesitation.
Sep 7, 2026
Victor_G
All the temples and…
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All the temples and shrines were fantastic.…
Sep 7, 2026
Victor_G
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All the temples and shrines were fantastic. Our guide Toru, was excellent, very knowledgeable and his love of Japanese culture shone through.