Tokyo: Observe the tuna auction — Guide Toru
December, 2025
This is a private guided tour report by Japan Guide Agency (JGA Inc.), a network of 1,000+ government-licensed, English-speaking local guides across all 47 prefectures of Japan. Not affiliated with the Japan Guide Association.
Tour Itinerary
- 05:00 Meet at the main gate of Toyosu Market
- 05:10 Advance explanation of the auction, guide to the fresh tuna auction area, observation and explanation of the buying and selling of seafood other than tuna
- 05:30 Observe the tuna auction
- 06:00 Sushi breakfast at a sushi restaurant inside Toyosu Market
- 07:10 Stroll around the Tsukiji Outer Market
- 08:10 Disband at the Tsukiji Outer Market

What Is a Toyosu Tuna Auction and Tsukiji Market Private Morning Tour Like? A Licensed Guide's Report
1. The tour and the guests' reactions The guests were a group from North America. One of them worked in the food industry, and they had chosen to watch the tuna auction on their first day in Japan. Since they requested to observe the Japanese fish market and auction in detail, I proposed meeting at the main gate of Toyosu Market to save tour time, which they kindly accepted. Thanks to this, we were able to secure the best spot (right above the place where the frozen tuna auction begins first), allowing them to watch the tuna auction up close, and they were deeply impressed. One of the guests mentioned not being very fond of sushi, but was encouraged with the words "Japanese sushi is completely different from sushi in North America," and tried a sushi breakfast at a sushi restaurant inside the market. This guest remarked on sensing the professionalism in the brisk movements of the chef preparing the sushi right in front of them, and was moved by how delicious it was. They were amazed, saying "I had never eaten real sushi until now," and told me "I have come to love sushi." While eating, they enjoyed themselves greatly, asking the chef about nikiri sauce and more. At the Tsukiji Outer Market, I showed them the wholesale shops, and we were lucky enough to pass in front of a shop just as they were about to break down a fresh tuna, so they were able to see a fresh tuna right before their eyes, which delighted them. At a shop selling dried goods for dashi, they sampled three types of dashi packets, bought two of them, and looked forward to making miso soup back home. Finally, I guided them to a knife specialty shop, where one purchased a santoku knife for their own cooking, and another bought a meat-cutting knife as a souvenir, and they seemed very satisfied.
2. Other impressions, notes, and requests to JGA In early December the volume of tuna at auction had decreased, but toward the end of the year a large quantity of tuna is put up for auction for the New Year, and I believe it was the largest volume of tuna auction I had ever guided. As a result, the auction was more lively than usual, and I found myself guiding with some excitement of my own. Since a request for tourists to refrain from visiting had just been issued for the Tsukiji Outer Market, I explained this situation to the guests, gained their understanding, and guided them through the outer market. However, perhaps because it was an early morning visit, there were few shoppers, and we were able to stroll around with ease. That said, the number of general shoppers seemed larger than usual, so I imagine it probably became crowded after 9:00. In that sense, I felt that ending the tour at 8:00 was good timing. It turned out that one of the guests had worked in the same location abroad during the same period as my own time working overseas, and we first hit it off talking about local cuisine there, so we were able to begin the tour in a very friendly atmosphere. For me too, it was a fun tour that brought back nostalgic memories of that cuisine.
Click here for more details: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
Transportation cost per person
| No. | Transportation | Route | Fare |
| Section 1 | Bus | Toyosu Market/Toei Bus~Tsukiji 6-chome/Toei Bus | 210JPY |
| Total | 210JPY | ||
Hello, I am Toru, a certified National Guide. I have been guiding since 2017, primarily in the Tokyo area, which includes Hakone, Kamakura, and Yokohama. To make your stay in Japan unforgettable, I always discuss a tour plan with my guests via email before their arrival. Please share your preferences, including the places you’d like to visit and the experiences you’d like to try during your stay in Tokyo. If this is your first visit to Japan, I’m excited to help make your time in Tokyo even more enjoyable by suggesting sample itineraries and offering travel tips.
For more information about me, please visit my profile site.
https://japan-cultural-traditional-experience.com/hello-welcome-to-japan/
For your reference, please feel free to visit my blog, which features popular sightseeing spots and interesting experiences.
https://japan-cultural-traditional-experience.com/
I look forward to meeting you soon!
July 2, 2026
David S
Tripadvisor : Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
Incredible experience at the Markets!
Toru…
July 2, 2026
David S
Tripadvisor : Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
Incredible experience at the Markets!
Toru was an AMAZING host and tour guide. He went above and beyond with communication prior, during, and after to make sure my Son and I had an incredible experience. He was unbelievably knowledgeable and catered the tour to what we wanted as well. The sushi breakfast was unreal! Learning all about both Toyosu and Tsukiji markets was an experience we will never forget. 10 out of 10 for sure!!
Jun 6, 2026
meltemg957
Unique experience with a highly knowledgeable guide
Tripadvisor review: Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide…
Jun 6, 2026
meltemg957
Unique experience with a highly knowledgeable guide
Tripadvisor review: Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
This was our first time visiting a fish market, and from the time we booked the experience, Toru-san has been amazing. He helped us get to Toyosu market, where the tuna auction takes place, at the right time to get the best views and explained everything about how the auction works and made sure we didn’t miss anything. (You will need a knowledgeable tour guide because everything happens so fast and you might miss it!) We learned so much during such a short time about how the delicious tuna you eat at a sushi restaurant ends up in front of you. After the auction Toru-san took us to Okame, a great sushi restaurant, where we got to experience delicious sushi breakfast. Our next stop was Tsukiji market, and again we got to try all sorts of food and learn more about the market and got to meet some of the vendors. Everyone was so welcoming and friendly. If you are interested in cooking, Japanese cuisine, or know someone home, this tour will give you the opportunity to do some shopping for unique souvenirs.
We had to get to Toyosu market before 5 am, and while you might think it’s too early, but why not do something fun and delicious with your jetlag? It was so worth it and I’m glad we chose to spend our first morning in Tokyo with Toru-san. The other advantage of being so early was that the market was not as crowded and we got to enjoy our time without having to wait in line.
Thank you, Toru-san!
Jun 4, 2026
bluejerky1
Turo was knowledgeable and the tour was fun and fun and informative. Highly recommend.
Tripadvisor review: Toyosu Market Morning Tuna Auction…
Jun 4, 2026
bluejerky1
Turo was knowledgeable and the tour was fun and fun and informative. Highly recommend.
Tripadvisor review: Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
The tour was great. We got to learn a lot about sushi and really enjoyed our time in the
market as well.
May 29, 2026
Eva P
Fabulous experience with Toru!
Tripadvisor review: Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
Toru was…
May 29, 2026
Eva P
Fabulous experience with Toru!
Tripadvisor review: Toyosu Market Morning Tuna Auction and Tsukiji Food Tour with Licensed Guide
Toru was a fantastic guide and made our experience one to remember. He picked us up
from the hotel and clearly knew how to be there early to get a good view. He also took us to
a delicious sushi place thereafter which the whole family enjoyed.
