Toyosu Tuna Auction & Tsukiji Local Food Tour — Guide Hideki
November, 2025
This is a private guided tour report by Japan Guide Agency (JGA Inc.), a network of 1,000+ government-licensed, English-speaking local guides across all 47 prefectures of Japan. Not affiliated with the Japan Guide Association.
Tour Itinerary
- 5:00 Meet @ Celestine Ginza
- 5:15 Toyosu Seafood Wholesale Building (Tuna Auction) ~ Seafood Intermediate Wholesale Building
- 6:15 Breakfast @ Iwasa Sushi
- 7:00 Tsukiji (Fish Market, Outer Market)
- 8:15 Disband @ Tsukiji Monzeki Street
Title: What's a Private Toyosu and Tsukiji Market Tour in Tokyo Like? A Licensed Guide's Report
The guests were visiting Tokyo, having spent about two weeks traveling through several destinations in Asia and Japan before arriving three days earlier. Perhaps because it was a Monday, the amount of tuna up for auction was only about 60% of the usual volume. As one of the guests asked many questions about distribution and logistics, I explained the evolution and challenges of the supply chain, including comparisons with the past. We had breakfast at a sushi restaurant, where the guests ordered mostly fatty tuna according to their taste, which added up to a considerable amount. At the Tsukiji fish market, we were fortunate that a 215.6 kg tuna had just arrived at Kitani Suisan from Toyosu. We checked out other shops in the fish market and returned to Kitani at just the right moment to watch the tuna being cut up. I have seen the cutting at Kitani several times before, but today's tuna was the largest I had ever seen. It took more than 15 minutes just to cut out the first quarter of the body. Thanks to this, I believe the guests were very satisfied. Even after we parted, they contacted me via a messaging app to ask where they could buy matcha in Asakusa and for a recommended knife shop in Kappabashi, and I responded to their questions.
Click here for more details: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
Hello! My name is Hideki Maruyama. I was born in Osaka and raised in the Greater Tokyo area. I obtained my National Government Licensed Guide Interpreter Certificate in February 2016.
I spent 23 years working at a leading Japanese automotive company, including 7 years posted overseas. I then worked for a German premium automotive manufacturer for 13 years, followed by 6 years as an advisor to a British energy company. Through these roles at global corporations, I developed and refined key skills such as:
1. Cross-cultural communication
2. A deep understanding of business elites and affluent customers
3. The ability to deliver impactful and impressive presentations in English
In addition to my regular duties, I often served as an interpreter for top executives during meetings with foreign government officials. I also had opportunities to introduce aspects of Japan—such as our national character and consumer preferences—to leadership teams in both the German and British companies.
As a tour guide, I’ve had the pleasure of guiding guests from a wide range of countries especially after the pandemic, including the US, UK, Germany, France, Italy, Spain, the Netherlands, Belgium, Switzerland, Austria, Norway, Romania, Slovenia, Canada, Australia, New Zealand, Singapore, India, Hong Kong, Mexico, Puerto Rico, Brazil, Argentina, Columbia, Thailand, Malaysia, the Philippines, Laos, Turkey, Jordan, Kenya and Israel.
When guiding, I always keep in mind to go beyond what guests can find on social media or ChatGPT. I believe my professional background allows me to offer unique insights, and I am encouraged when guests mention this in their reviews
Jun 14, 2026
tiffany_w
Viator review: Tokyo 6hr Private Tour with Government-Licensed Guide
Phenomenal experiance
Hideki san was an amazing guide. He was incredibly knowledgable…
Jun 14, 2026
tiffany_w
Viator review: Tokyo 6hr Private Tour with Government-Licensed Guide
Phenomenal experiance
Hideki san was an amazing guide. He was incredibly knowledgable and easy to understand. While planning our time together he helped me understand the various areas things I wanted to see were in. He designed a great tour for us. We had a delicious fresh seafood lunch, and yummy Japanese treat. He even helped me interpret with shopkeepers and my fortunes from the temples. I cannot recommend him enough!
Jun 13, 2026
Joshua_A
Viator review: Tokyo 6hr Private Tour with Government-Licensed Guide
The Best Guide I Had in Japan
Hideki was, without question, my…
Jun 13, 2026
Joshua_A
Viator review: Tokyo 6hr Private Tour with Government-Licensed Guide
The Best Guide I Had in Japan
Hideki was, without question, my favorite guide during my month-long trip in Japan.
He is an amazing, kind, and genuinely thoughtful gentleman. Before guiding, he had a successful career at a major conglomerate in Tokyo, with experience in business development and marketing, and you can immediately tell that he brings a level of professionalism, perspective, and depth that goes far beyond a standard tour.
What makes Hideki special is that he does this because he truly enjoys it. He told me, “You can use ChatGPT to get all the history, but it’s my job to explain what it can’t.” That perfectly sums up the experience. He did not just point things out or recite facts. He added context, judgment, personality, and a real human understanding of Japan that you simply would not get from a guidebook or online search.
The morning of our tour, I told him I wanted to completely change the plan. Not only did he accept it, he took it as a challenge and immediately sprung into action. A few hours later, I was completely off the beaten path in a place that would never show up in travel guides or magazines. We ate locally, and it ended up being the best lunch I had in Tokyo. We walked around, bantered, explored, and had an amazing time.
Being with Hideki felt less like being on a tour and more like spending the day with an old friend or a fun uncle who happens to know Tokyo incredibly well. His knowledge, friendliness, calm demeanor, and willingness to go above and beyond made the day unforgettable.
I could not recommend Hideki more highly. If you book with him, you are lucky to have his time. Treat him well.
May 2, 2026
Bruce G
Our guide (Hideki san) was a master. It was a rainy day and he suggested a new plan in anticipation…
May 2, 2026
Bruce G
Our guide (Hideki san) was a master. It was a rainy day and he suggested a new plan in anticipation that worked well.
Tripadvisor review: Tokyo 6hr Private Tour with Government-Licensed Guide
Using the subway and minimizing time in the rain we saw many of the most important sites and experienced a variety of interesting and fun neighborhood cultures. We had lunch at a local gem for a fun meal of tempura and rice. Some of the sites were spectacular, all were worthwhile. Time and money well spent.
Apr 30, 2026
johnbD9596UO
Lovely Private tour of Tokyo
Tripadvisor review: Tokyo 6hr Private Tour with Government-Licensed Guide
My wife and I had a great…
Apr 30, 2026
johnbD9596UO
Lovely Private tour of Tokyo
Tripadvisor review: Tokyo 6hr Private Tour with Government-Licensed Guide
My wife and I had a great time being shown around the sights of Tokyo by our guide Hideki, walking and travelling on the transport network. We were able to learn about some of the history and culture of Japan. The whole day was thoroughly enjoyable and was a great experience. We can highly recommend the private tour with Hideki who was very knowledgeable and helpful and can tailor the tour to meet your interests.