This is a private guided tour report by Japan Guide Agency (JGA Inc.), a network of 1,000+ government-licensed, English-speaking local guides across all 47 prefectures of Japan. Not affiliated with the Japan Guide Association.

Tour Itinerary

  • 9:00 Meet up @ Sendai Station
  • 9:25~9:52 Train ride from Sendai Station (Senseki-Tohoku Line)
  • 10:00 @ Entsuin Temple
  • 11:00~11:50 @ Matsushima Sightseeing Boat
  • 12:00 @ Zuiganji Temple
  • 12:52~13:32 Train ride from Matsushimakaigan Station to Aoba-dori Station
  • 13:40 Lunch @ Ohisamaya
  • 14:40 @ Sendai Morning Market
  • 15:00 Disband @ Sendai Station

What Is a Private Day Tour of Matsushima and Sendai Like? A Licensed Guide's Report

The guest was found after assignment to follow a vegan diet, and after the tour requested to visit a restaurant near the Shiogama wholesale fish market that the guest had researched, asking how to get there. I explained that the restaurant had limited opening hours for a post-tour visit, so I looked into various options within Matsushima Town and suggested having lunch in Sendai City instead. At first the guest said they were not particular about it, but after seeing the menu they clearly wanted something satisfying. Since there are few restaurants in Sendai City that accommodate this dietary need, I was glad to be able to introduce Ohisama-ya near Sendai Station. The guest had also researched on their own the day before and said, "This is the same place I visited yesterday," so I suggested a fruit cafe behind the station instead, but they replied, "The menu at Ohisama-ya is good, so I don't mind visiting again."

In Matsushima, we made good use of our time by starting with Entsuin Temple, then the Matsushima sightseeing cruise, and Zuiganji Temple. The highlight of Matsushima is undoubtedly the sightseeing cruise. Recently I have been using Marubun Matsushima Kisen, which allows free access to the second-floor deck for the same price, and it has been well received by guests. Best of all, it is not crowded, and one can relax until boarding time without worrying about departure schedules. Throughout the tour I aimed for a stress-free itinerary and chose routes that avoided the crowds. Since the guest planned to stay in Sendai for another two or three days, I introduced the Jozenji Street Jazz Festival held in Sendai City and gave them an event map. My friend from North America, who works at the tourist information center inside Sendai Station, also spoke with them and explained the jazz festival to the guest. Since my friend had also assisted the guest when they visited the information center the day before, I told them to visit my friend if they needed any information during their stay in Sendai.

Transportation cost per person

No.TransportationRouteFare
Section 1TrainSendai~Matsushimakaigan420JPY
Section 2TrainMatsushimakaigan~Aoba-dori420JPY
Total840JPY

Hello! I’m Riko, your local guide. During the week, I work at a local university, but on weekends, I love to guide visitors like you. This year(2024) marks my 6th year as a guide, and I’m thrilled to continue sharing the beauty of Japan with you.
I’m a certified Sake Navigator, so I have a wealth of knowledge about Japanese sake. Additionally, I’m well-versed in the gourmet scene of Sendai, Shiogama, and Matsushima, allowing me to tailor your tour to your culinary preferences!
I look forward to creating a memorable tour experience for you, full of fun and lasting memories of Japan. Thanks for choosing me as your guide!

May 10, 2026
Nate_K
Viator review: Sendai / Matsushima Half-Day Private Tour with Government-Licensed Guide
Fun Day in the bay!
Be ready to walk briskly…

Apr 30, 2026
Tanakainmaui
Tripadvisor review: Sendai / Matsushima Half-Day Private Tour with Government-Licensed Guide
Riko-san is the best guide!
I originally booked with TripAdvisor,…

Mar 31, 2026
NHDBuilder
Tripadvisor review: Sendai / Matsushima Half-Day Private Tour with Government-Licensed Guide
GO WITH “RIKO” FROM JAPAN GUIDE AGENCY
This is our…

Oct 3, 2025
P
Peggy_M
This was a great tour with Riko
Viator review: Sendai / Matsushima Full-Day Private Tour with Government-Licensed Guide
Riko was…