Tokyo: Tsukiji — Guide Toru
March, 2026
This is a private guided tour report by Japan Guide Agency (JGA Inc.), a network of 1,000+ government-licensed, English-speaking local guides across all 47 prefectures of Japan.
Tour Itinerary
- 05:00 Meet in front of the Toyosu Market main gate
- 05:00-05:30 Beforehand, an explanation of related information such as tuna catching methods, how the auction proceeds, collection methods, and the roles of wholesalers and intermediate wholesalers
- 05:30-06:00 Observe the tuna auction
- 06:00-07:00 Sushi breakfast at a sushi restaurant inside Toyosu Market
- 07:00-07:15 Move to Tsukiji
- 07:15-08:00 Stroll around the Tsukiji inner market
- 08:00 Disband at Tsukiji
Title: What Is a Private Tuna Auction and Toyosu Market Tour Like? A Licensed Guide's Report
The guests were visitors from North America. One of the guests had long worked in the food industry and was interested in Japan's tuna auctions, which was the motivation for joining the tour. For that reason, after consulting with me by email in advance, the guests applied for the lottery for the special viewing deck and were fortunate enough to win, allowing us to visit the first-floor viewing deck. However, the taxi did not arrive on time to pick them up, so the guests reached the market 10 minutes late and were unable to secure a top-priority number or a good viewing spot. In addition, there were more special viewers than usual today, and half of the reduced deck was occupied by an inspection group from the Tokyo Metropolitan Government, so it was not possible to let them properly see the fresh tuna auction. Because of this, we moved early to the general deck on the third floor, where they watched the latter part of the frozen tuna auction and enjoyed the atmosphere of the bidding.
Meanwhile, at Tsukiji we came across an intermediate wholesaler cutting up tuna. I purchased a pack of fresh tuna for my own home and negotiated with the wholesaler, saying, "Since I've bought the tuna, it's okay to take photos, right?" The guests were then given permission to take photos and videos, which delighted them. (My own household unexpectedly enjoyed bluefin tuna for lunch and was quite pleased, ha ha.)
At a sushi restaurant in Toyosu, they enjoyed a full course of tuna, and were greatly satisfied to learn that a single tuna can offer different flavors such as lean meat, marinated tuna, medium fatty tuna, premium fatty tuna, seared tuna, and scraped meat from the bones.
As inbound tourism increases toward the cherry blossom season, it is expected that the number of people at the special auction viewing will also grow, making it harder to see. When guests consult me about the lottery for special viewing in the future, I will make sure to convey today's realities clearly, so that they are not left saying, "I didn't expect this; how disappointing." Today's guests were happy, saying, "We could hardly see the fresh tuna auction, but thanks to your buying tuna from the wholesaler, we were able to record the tuna cutting," which put me at ease.
Click here for more details: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
Transportation cost per person
| No. | Transportation | Route | Fare |
| Section 1 | Bus | Toyosu Market／Toei Bus～Tsukiji 6-chome／Toei Bus | 210JPY |
| Total | 210JPY | ||
Hello, I am Toru, a certified National Guide. I have been guiding since 2017, primarily in the Tokyo area, which includes Hakone, Kamakura, and Yokohama. To make your stay in Japan unforgettable, I always discuss a tour plan with my guests via email before their arrival. Please share your preferences, including the places you’d like to visit and the experiences you’d like to try during your stay in Tokyo. If this is your first visit to Japan, I’m excited to help make your time in Tokyo even more enjoyable by suggesting sample itineraries and offering travel tips.
For more information about me, please visit my profile site.
https://japan-cultural-traditional-experience.com/hello-welcome-to-japan/
For your reference, please feel free to visit my blog, which features popular sightseeing spots and interesting experiences.
https://japan-cultural-traditional-experience.com/
I look forward to meeting you soon!
Sep 25, 2026
robert_s
Fantastic experience!
Viator review: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
We had a tour booked with Toru…
Sep 25, 2026
robert_s
Fantastic experience!
Viator review: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
We had a tour booked with Toru yesterday. He was extremely prompt and detailed with the meeting spot well in advance and he was precisely on time at 450 am to meet us at the designated site. He was fantastic! Very knowledgeable and easy to interact with. He took us to have sushi after the auction and then we took a bus to the outer Tsukiji market and we saw all the things that we typically like to explore at markets. Toru we would recommend as a superb guide, without reservation, and in the highest possible terms. Great morning!
Sep 24, 2026
Pamela_S
Ask for Toru!
Viator review: Tokyo Customized Private Tour in 1 Day with Licensed Guide
Our travel date for this tour…
Sep 24, 2026
Pamela_S
Ask for Toru!
Viator review: Tokyo Customized Private Tour in 1 Day with Licensed Guide
Our travel date for this tour came during Silver Week so sites were definitely crowded, but our guide, Toru, created an itinerary that allowed us to see the places we wanted to experience in an enjoyable way. We had no problems communicating with Toru during the lead up to the trip and he was so considerate of our wishes. Toru also shared a wealth of information about Japan and the spots we visited. The personal attention on this tour was such a welcomed change from the packed bus tours we had been on with our cruise excursions and the cost wasn’t any different! Thank you, Toru, for a wonderful, enlightening experience in Tokyo!
Sep 13, 2026
S4579HLmaxf
An unforgettable morning at Toyosu
Tripadvisor review: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
Outstanding experience at the…
Sep 13, 2026
S4579HLmaxf
An unforgettable morning at Toyosu
Tripadvisor review: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
Outstanding experience at the Toyosu tuna auction with Toru as our guide! From the start, Toru was incredibly clear with his instructions, making sure we arrived at exactly the right spots at the right times and giving us all the accurate details we needed to take part in the first-floor viewing lottery. As an English speaker, I really appreciated how easy he made the whole process — navigating the auction logistics on your own could be confusing, but Toru unlocked the full experience for us.
After the auction, we sat down for a sushi breakfast where we got to try every part of the tuna. It was hands down the best sushi I’ve ever had, and having Toru explain each piece as we went made it so much more than just a meal — it was a genuine education in tuna and how the market works. His knowledge of Toyosu (and Tsukiji, which we explored together afterward) was clearly deep and came from real passion for the subject.
Toru was kind, patient, and generous with his expertise the entire time. This tour ended up being the absolute highlight of our trip, and I can’t recommend him highly enough to anyone visiting Tokyo who wants a real, insider look at the tuna auction and market culture. Five stars, without hesitation.
Sep 7, 2026
Victor_G
All the temples and…
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Victor_G
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All the temples and shrines were fantastic. Our guide Toru, was excellent, very knowledgeable and his love of Japanese culture shone through.