Tokyo: Tsukiji Outer Market — Guide Toru
December, 2025
This is a private guided tour report by Japan Guide Agency (JGA Inc.), a network of 1,000+ government-licensed, English-speaking local guides across all 47 prefectures of Japan.
Tour Itinerary
- 05:00 Meet at the main gate of Toyosu Market
- 05:10 Advance explanation of the auction, guide to the fresh tuna auction area, observation and explanation of the buying and selling of seafood other than tuna
- 05:30 Observe the tuna auction
- 06:00 Sushi breakfast at a sushi restaurant inside Toyosu Market
- 07:10 Stroll around the Tsukiji Outer Market
- 08:10 Disband at the Tsukiji Outer Market

What Is a Toyosu Tuna Auction and Tsukiji Market Private Morning Tour Like? A Licensed Guide's Report
1. The tour and the guests' reactions The guests were a group from North America. One of them worked in the food industry, and they had chosen to watch the tuna auction on their first day in Japan. Since they requested to observe the Japanese fish market and auction in detail, I proposed meeting at the main gate of Toyosu Market to save tour time, which they kindly accepted. Thanks to this, we were able to secure the best spot (right above the place where the frozen tuna auction begins first), allowing them to watch the tuna auction up close, and they were deeply impressed. One of the guests mentioned not being very fond of sushi, but was encouraged with the words "Japanese sushi is completely different from sushi in North America," and tried a sushi breakfast at a sushi restaurant inside the market. This guest remarked on sensing the professionalism in the brisk movements of the chef preparing the sushi right in front of them, and was moved by how delicious it was. They were amazed, saying "I had never eaten real sushi until now," and told me "I have come to love sushi." While eating, they enjoyed themselves greatly, asking the chef about nikiri sauce and more. At the Tsukiji Outer Market, I showed them the wholesale shops, and we were lucky enough to pass in front of a shop just as they were about to break down a fresh tuna, so they were able to see a fresh tuna right before their eyes, which delighted them. At a shop selling dried goods for dashi, they sampled three types of dashi packets, bought two of them, and looked forward to making miso soup back home. Finally, I guided them to a knife specialty shop, where one purchased a santoku knife for their own cooking, and another bought a meat-cutting knife as a souvenir, and they seemed very satisfied.
2. Other impressions, notes, and requests to JGA In early December the volume of tuna at auction had decreased, but toward the end of the year a large quantity of tuna is put up for auction for the New Year, and I believe it was the largest volume of tuna auction I had ever guided. As a result, the auction was more lively than usual, and I found myself guiding with some excitement of my own. Since a request for tourists to refrain from visiting had just been issued for the Tsukiji Outer Market, I explained this situation to the guests, gained their understanding, and guided them through the outer market. However, perhaps because it was an early morning visit, there were few shoppers, and we were able to stroll around with ease. That said, the number of general shoppers seemed larger than usual, so I imagine it probably became crowded after 9:00. In that sense, I felt that ending the tour at 8:00 was good timing. It turned out that one of the guests had worked in the same location abroad during the same period as my own time working overseas, and we first hit it off talking about local cuisine there, so we were able to begin the tour in a very friendly atmosphere. For me too, it was a fun tour that brought back nostalgic memories of that cuisine.
Click here for more details: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
Transportation cost per person
| No. | Transportation | Route | Fare |
| Section 1 | Bus | Toyosu Market/Toei Bus~Tsukiji 6-chome/Toei Bus | 210JPY |
| Total | 210JPY | ||
Hello, I am Toru, a certified National Guide. I have been guiding since 2017, primarily in the Tokyo area, which includes Hakone, Kamakura, and Yokohama. To make your stay in Japan unforgettable, I always discuss a tour plan with my guests via email before their arrival. Please share your preferences, including the places you’d like to visit and the experiences you’d like to try during your stay in Tokyo. If this is your first visit to Japan, I’m excited to help make your time in Tokyo even more enjoyable by suggesting sample itineraries and offering travel tips.
For more information about me, please visit my profile site.
https://japan-cultural-traditional-experience.com/hello-welcome-to-japan/
For your reference, please feel free to visit my blog, which features popular sightseeing spots and interesting experiences.
https://japan-cultural-traditional-experience.com/
I look forward to meeting you soon!
Sep 25, 2026
robert_s
Fantastic experience!
Viator review: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
We had a tour booked with Toru…
Sep 25, 2026
robert_s
Fantastic experience!
Viator review: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
We had a tour booked with Toru yesterday. He was extremely prompt and detailed with the meeting spot well in advance and he was precisely on time at 450 am to meet us at the designated site. He was fantastic! Very knowledgeable and easy to interact with. He took us to have sushi after the auction and then we took a bus to the outer Tsukiji market and we saw all the things that we typically like to explore at markets. Toru we would recommend as a superb guide, without reservation, and in the highest possible terms. Great morning!
Sep 24, 2026
Pamela_S
Ask for Toru!
Viator review: Tokyo Customized Private Tour in 1 Day with Licensed Guide
Our travel date for this tour…
Sep 24, 2026
Pamela_S
Ask for Toru!
Viator review: Tokyo Customized Private Tour in 1 Day with Licensed Guide
Our travel date for this tour came during Silver Week so sites were definitely crowded, but our guide, Toru, created an itinerary that allowed us to see the places we wanted to experience in an enjoyable way. We had no problems communicating with Toru during the lead up to the trip and he was so considerate of our wishes. Toru also shared a wealth of information about Japan and the spots we visited. The personal attention on this tour was such a welcomed change from the packed bus tours we had been on with our cruise excursions and the cost wasn’t any different! Thank you, Toru, for a wonderful, enlightening experience in Tokyo!
Sep 13, 2026
S4579HLmaxf
An unforgettable morning at Toyosu
Tripadvisor review: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
Outstanding experience at the…
Sep 13, 2026
S4579HLmaxf
An unforgettable morning at Toyosu
Tripadvisor review: Toyosu Tuna Auction & Tsukiji Local Food Tour, Licensed Guide
Outstanding experience at the Toyosu tuna auction with Toru as our guide! From the start, Toru was incredibly clear with his instructions, making sure we arrived at exactly the right spots at the right times and giving us all the accurate details we needed to take part in the first-floor viewing lottery. As an English speaker, I really appreciated how easy he made the whole process — navigating the auction logistics on your own could be confusing, but Toru unlocked the full experience for us.
After the auction, we sat down for a sushi breakfast where we got to try every part of the tuna. It was hands down the best sushi I’ve ever had, and having Toru explain each piece as we went made it so much more than just a meal — it was a genuine education in tuna and how the market works. His knowledge of Toyosu (and Tsukiji, which we explored together afterward) was clearly deep and came from real passion for the subject.
Toru was kind, patient, and generous with his expertise the entire time. This tour ended up being the absolute highlight of our trip, and I can’t recommend him highly enough to anyone visiting Tokyo who wants a real, insider look at the tuna auction and market culture. Five stars, without hesitation.
Sep 7, 2026
Victor_G
All the temples and…
Viator review: Kamakura Customized Half-Day Tour with Licensed Local Guide
All the temples and shrines were fantastic.…
Sep 7, 2026
Victor_G
All the temples and…
Viator review: Kamakura Customized Half-Day Tour with Licensed Local Guide
All the temples and shrines were fantastic. Our guide Toru, was excellent, very knowledgeable and his love of Japanese culture shone through.
