This is a private guided tour report by Japan Guide Agency (JGA Inc.), a network of 1,000+ government-licensed, English-speaking local guides across all 47 prefectures of Japan. Not affiliated with the Japan Guide Association.
Tour Itinerary
- 9:30 Meet @ Sendai Station 〜 Walk to Aobadori Station (underground passage) 〜 9:57 Board at Aobadori Station 〜 11:00 @ Matsushima Bay Sightseeing Cruise (Masamune Course) 〜 12:00 @ Godaido 〜 12:20 @ Zuiganji Temple Approach & Zuiganji Temple 〜 13:10 @ Matsushima Naohide Kokeshi Manufacturer Nihachiya Bussanten (Shopping) 〜 13:32 Board at Matsushimakaigan Station 〜 14:10 Confirm location of Sendai Station Sushi Street 〜 14:45 Board Loople Sendai 〜 15:00 @ Zuihoden 〜 15:40 Board Loople Sendai from in front of Zuihoden 〜 15:55 Arrive at Sendai Castle Ruins, but as the guests said they would return to Sendai, they did not get off and disbanded inside the Loople Sendai bus

Title: Can You Do a Private 6-Hour Tour of Matsushima and Sendai? A Licensed Guide's Report
The guests were visiting Japan for the first time from North America. With the assignment coming just two days in advance, there was very little time to plan, and it was only after exchanging messages until late the night before that we finally settled on an itinerary. The request was: "cover as many places as possible, we love history, keep lunch to just a snack so we can spend more time sightseeing." Given that description, I thought that with only a snack for lunch we might be able to fit in Matsushima and Zuihoden as well, but during the tour requests kept coming one after another — "we want to go here too," "how do we get to that place?" — which made it quite challenging.
For the Matsushima sightseeing boat, we boarded Marubun Kisen again, following the previous day. As it happens, I am acquainted with the company president, and the fact that this was a second consecutive day of boarding was passed along to the staff at the ticket window. Amazingly, we were shown to a first-class cabin on the third floor at no additional charge. It is a high-grade cabin often used for private charter parties, and when I told the guests, they were delighted, saying, "That's amazing." Although it was raining, they seemed to enjoy going out freely onto the third-floor deck to take photos.
To cover the major spots of Matsushima, we visited Godaido and Zuiganji. On the way to Matsushima there was a shop belonging to a kokeshi craftsman, and I was asked, "We want to stop here before heading back to Sendai. Is this the only place for kokeshi?" I explained that they could not be bought in Tokyo. When I asked whether they would like to buy and eat something as a snack — suggesting the grilled skewer shops along the street or the fried oyster bread — they did not seem keen. They said, "We want to eat sushi," so I said, wouldn't that mean spending a whole hour in a sushi restaurant? You wouldn't be able to see other places. In the end we decided to head to Sendai. They really wanted sushi, wanted to take their time, and also wanted to see Zuihoden — requests that were difficult to fit into six hours.
I suggested that after the tour they could stop by the sushi street at Sendai Station and eat about an hour before boarding the Shinkansen. They said, "We don't know where it is, so we'd like you to show us," so before boarding the Loople Sendai bus I took them to confirm the location of the sushi street on the third floor of Sendai Station. This put us quite behind schedule, and the Loople was terribly crowded, so we ended up taking the bus one after the one we had planned. Having experienced it firsthand, they seemed to understand. Before the tour they had asked, "How should we spend the three hours between the tour ending at 3:30 and boarding the Shinkansen?" I said that if they were taking the Shinkansen they should not go too far out of the city. Considering travel time by bus and so on, three hours actually turns out to be not very much time. I suggested buying a Loople Sendai one-day pass and stopping by Sendai Castle ruins or Osaki Hachimangu until then.
We returned to the Zuihoden bus stop at 15:30. I proposed taking them to the Sendai Castle ruins and parting ways there, and I also explained that they should use the pass to ride the Loople when returning to Sendai Station. However, when they saw the long line at the bus stop in front of the Sendai Castle ruins, they said, "We won't get off, we'll just go straight back to Sendai Station," so I said, in that case I won't get off either and will ride with you as far as the subway station. It went over time, but we rode back together partway without getting off.
Even with six hours, four places is about the most you can cover. I asked many times, "Are you sure you're okay not eating lunch?" … though in the end it was my own stomach growling from skipping lunch. I do hope the guests managed to enjoy their sushi.
Click here for more details: Sendai & Matsushima Customized Tour in 1 Day with Licensed Guide
Transportation cost per person
| No. | Transportation | Route | Fare |
| Section 1 | Train | Aobadori~Matsushimakaigan | 420JPY |
| Section 2 | Train | Matsushimakaigan~Sendai | 420JPY |
| Total | 840JPY | ||
Hello! I’m Riko, your local guide. During the week, I work at a local university, but on weekends, I love to guide visitors like you. This year(2024) marks my 6th year as a guide, and I’m thrilled to continue sharing the beauty of Japan with you.
I’m a certified Sake Navigator, so I have a wealth of knowledge about Japanese sake. Additionally, I’m well-versed in the gourmet scene of Sendai, Shiogama, and Matsushima, allowing me to tailor your tour to your culinary preferences!
I look forward to creating a memorable tour experience for you, full of fun and lasting memories of Japan. Thanks for choosing me as your guide!
May 10, 2026
Nate_K
Viator review: Sendai / Matsushima Half-Day Private Tour with Government-Licensed Guide
Fun Day in the bay!
Be ready to walk briskly…
May 10, 2026
Nate_K
Viator review: Sendai / Matsushima Half-Day Private Tour with Government-Licensed Guide
Fun Day in the bay!
Be ready to walk briskly to make the ferry boat! Our guide Riko-san was wonderful and her
local knowledge was very informative.
Apr 30, 2026
Tanakainmaui
Tripadvisor review: Sendai / Matsushima Half-Day Private Tour with Government-Licensed Guide
Riko-san is the best guide!
I originally booked with TripAdvisor,…
Apr 30, 2026
Tanakainmaui
Tripadvisor review: Sendai / Matsushima Half-Day Private Tour with Government-Licensed Guide
Riko-san is the best guide!
I originally booked with TripAdvisor, but cancelled it in order to get a longer tour–8 hours instead of 6. Riko-san was our guide, and she was very knowledgeable about the Sendai/Matsushima area and the attractions we visited. She was also flexible with times and at the end of a long day she even shared the location of her favorite sushi restaurant! Riko-san also helped us locate a guide for our izakaya tour. She went above and beyond the definition of service. We’d love to book with her and her izakaya friend, Mai, again!
Mar 31, 2026
NHDBuilder
Tripadvisor review: Sendai / Matsushima Half-Day Private Tour with Government-Licensed Guide
GO WITH “RIKO” FROM JAPAN GUIDE AGENCY
This is our…
Mar 31, 2026
NHDBuilder
Tripadvisor review: Sendai / Matsushima Half-Day Private Tour with Government-Licensed Guide
GO WITH “RIKO” FROM JAPAN GUIDE AGENCY
This is our first time to Japan, and it can be very confusing but we went with Riko from Japan Guide Agency, and this made this the easiest day possible. We came from North Carolina to Tokyo and now our adventure starts in Sendai after our visit in Tokyo. We wanted a guide to help us navigate this area and we were lucky enough to be assigned “Riko” for the half day. The moment we met her my wife and I were thrilled to be spending a day with her. She speaks wonderful English and with my horrible hearing, I could hear her clearly which makes it so enjoyable. I normally cannot hear soft Japanese voices but she made it so easy for us to hear and understand. We spent the day with her and yes we were tired at the end but it was so worth it to stick it out all day. One of the best things about Riko is; she meets you at your hotel and returns you to your hotel when you are so tired you cannot possibly take another step. Another amazing thing about Riko is she knows the trains and knows how to get the client moved around quickly and efficiently. We had no idea where to go to get the right trains but Riko make it smooth as possible. It was raining all day but we pushed through and that caused all the tourists to not be at the stops we were going to. It was like the shut down the area for us. Since it was raining, Riko would call taxi’s for us and they came almost immediately. Riko is a wealth of information and we even met some of her friends along the way. If you are going to book a tour with this firm, ASK FOR RIKO, I know you will have a great day.
Oct 3, 2025
P
Peggy_M
This was a great tour with Riko
Viator review: Sendai / Matsushima Full-Day Private Tour with Government-Licensed Guide
Riko was…
Oct 3, 2025
P
Peggy_M
This was a great tour with Riko
Viator review: Sendai / Matsushima Full-Day Private Tour with Government-Licensed Guide
Riko was our guide for the full-day tour. After we selected the sites we wanted to visit, Riko provided us with a detailed itinerary. Her communication throughout the planning process was clear and thorough, including explanations of the expected admission fees and transportation costs for the day. Our itinerary included visits to Entsu-in Temple, a scenic cruise on Matsushima Bay, and a tour of Zuigan-ji Temple. Riko accompanied us on both the train and ferry, which made it easy for us to relax and fully enjoy each sight without worrying about logistics or directions. In addition to guiding us through the main attractions, Riko went above and beyond by arranging for us to have lunch at a vegan restaurant in Sendai. This thoughtful addition was not part of the original tour, yet it greatly enhanced our overall experience.
